Looking Good.

It was a perfect spring day in Washington DC as I walked across the Mall.  Then I heard one mythical donor say to another, “Annie, I would have donated to that nonprofit you mentioned, but it was too confusing.”   Believe this.

You must make donating to your cause “impulse-easy” and simple.  One of the most effective ways is through design.   Simple, elegant web page design connotes confidence and promotes understanding. 

Patrons decide to support your cause, or not, based on the character and make-up of your organization and the end results of your efforts.  Presenting your ideas clearly online and encouraging donations/volunteering with simple forms delivers positive results.    There is an avalanche of competition for charitable dollars, so do not confuse or frustrate your patrons with poor form design.  

Journalist Dan Rather once said that Americans will put up with anything as long as it doesn’t block traffic.  Bad web page design blocks traffic to receiving donations online.  It pays to make all of your presentations project good taste.  Poor design suggests a poor organization. 

There a very few organizations which do not benefit from being given a first class ticket through life.

Comments

[Richard]

I agree with your comments about web site design. However, you appear to have a problem with yours. I cannot sign up as the program goes into a loop. Also, your secure pages have broken links on them.
I have emailed 'support' about this last Thursday but had no response

[Anne Clelland]

Would you be open to sharing a few of your favorite examples of non-profit sites with "simple, elegant designs"?

"Impluse-easy" is a perfect summation of a non-profit's fundamental site design goal.